Fabletics Benefits From The Stages One Goes Through When She Takes An Interest In Fashion

People who are fashionable are actually quite rare. Even among women, people who take an interest in dressing stylishly are actually few and far between. Many women often dress in a way that helps them either fit in or barely get by. However, for those that do take an interest in fashion, there are a few stages that one goes through. It is as if when one takes an interest in fashion, she goes on a journey that takes her to her destination. Of course the destination depends on the type of style that she herself is interested in.


The first stage is that women start thinking about the benefits that could come from dressing well. They start seeing pictures and examples of women that are well dressed and admired for their sense of style. Then they start looking for where they can get these types of clothes and similar types of clothes. This often sends them to different stores which include department stores. They may also shop online at stores like Amazon. They do find some interesting items in these stores and they take note of the items that they will want to enjoy when they are out in public. They may even try some of those items on and find it easy to impress people.


Depending on where they are, women may go towards the next stage which is finding a store that offers the style that they like the most. In some cases, women may find themselves at an online subscription membership site such as Fabletics. Given that stores like Fabletics design and sell their own items, women are going to be more likely to find some exclusive items that they will enjoy. This is pretty much the most significant stage for women that take an interest in fashion.


One of the reasons that Fabletics is the final stop for women who have an interest in fashion is that it offers a lot of unique items that are going to save people money. At the same time, there is a lot of evidence that these items have been made under very humane conditions. This is a lot more that can be said for Fabletics than could be said for fast fashion stores. While fast fashion does offer a lot of interesting looks, the stores cut a lot of corners in order to bring the clothes to people at a cheap price.

Fabletics: Your Fitness Partner

Fabletics is an online sportswear retailer. But it is not your ordinary sports store. It is a subscription service that suggests fitness apparel to its customers. Fabletics also has 18 physical stores in major states such as California, Illinois, Hawaii and Florida.


Fabletics Is Giving Amazon A Run For Its Money


Amazon is currently the largest online retailer. 20% of people shopping for fashion online use Amazon. But soon Fabletics might just be the leader in the fashion sector. The company, which started in 2013, is doing things differently. Aside from the subscription service, “reverse showrooming” is also a major contributor to its success.


Shopping clothing is not the same as shopping other items such as electronics. Buying clothing needs fitting and feeling the fabric. Therefore, they visit “brick and mortar” stores, browse through pieces of clothing and then order the same clothing through cheap online retailers such as Amazon.


Most retailers whine about this phenomenon, but Fabletics is reversing it. Now instead of customers browsing in the store and purchasing online, Fabletics is encouraging browsing online and buying in store. Even when you try out clothing in the store, they appear in the online shopping cart. 30-50% of customers that visit Fabletics stores are members while 25% of nonmembers walk out of the stores as members.


Implementing User Preferences Data


The company does not just collect user preference data; it uses the data to gain useful insights. From the data, the company gains a better understanding of their market, and the kind of wear users prefer. Fabletics stores only stock items that are most appealing to customers at a given time.


The Fabletics Subscription Service


There are two types of Fabletics members” regular and VIP members. Regular members simply sign up for free, and they get to shop anytime they want fitness apparel at regular prices. VIP members pay $49.95monthly subscriptions. The fee guarantees a monthly purchase of fitness wear with free shipping. If a member does not want any product, they can skip a month and the month’s bill will be $10 only.


All members fill out their preferences, which are mainly dictated by their lifestyles. Fabletics uses the data to provide relevant product suggestions to each member.


Fabletics as a Brand


Fabletics is not all about e-commerce, it is doing well as a clothing brand. It offers quality clothing, considering the low price. Women who have purchase Fabletics products note that the leggings material is thick as opposed to see-through. The tops are also impressively soft.


The company is also excelling in style. They have a wide variety of styles to choose, a wide range of choice to suit every woman’s needs.


The company’s website has an easy to use user interface. However, the items sell out incredibly fast. So when ordering, hope that the size will fit you so that you will not have to reorder only to find that the item, or the color, you prefer sold-out. Also, shipping takes too long compared to other online retailers.


Kate Hudson, and company, really hit the nail on the head when they launched Fabletics in 2013. In just three years the company has grown revenue to $250 million. In 2017, the company is set to increase the physical stores to 30.