If you keep up with beauty trends, you might know a bit about Doe Deere. Doe is the founder of a line of cosmetic products called Lime Crime. She is an entrepreneur and an influencer in her own right. Most people associate her with the bold colors she wears, as well as her creativity when it comes to branding her products. According to Doe, instead of just using beauty products to conceal any imperfections, makeup can also be used as a form of expression and freedom. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true
Doe’s Early Life
What most fans of Lime Crime Cosmetics know is that Doe is Russian. She was born and partly raised in Russia before her family moved to the United States. Her childhood was spent in New York, where she moved to while still a teenager. She is currently living in Los Angeles.
Doe may be your normal entrepreneur, but she also has other skills. For instance, she is a musician and a marketer. In fact, she started out as a musician, and decided to venture into cosmetics later on. While still a teenager growing up in Russia, she discovered that she had an entrepreneurial side to her. She used to sell temporary tattoos back then. From an early age, she knew that she would end up big. Her ambition is what keeps her going in the face of any adversity.
Career in Cosmetics
The story of Doe’s company, Lime Crime Cosmetics, starts way back in 2004 when she opened her own eBay account. She had envisioned an online DIY fashion business which she named “limecrime.” While running her account, she used to model her own clothes. One of the things which she lacked was a proper brand to go with her clothes. That is how the idea of venturing into colorful makeup options was created.
Lime Crime was finally launched in 2008, and Doe became the company’s CEO. When asked about her typical day, she is quick to point out that as the CEO, she needs to make sure that all the arms of her company run smoothly. This takes a lot of work, time and resources. While coming up with new products and branding ideas may sound like a lot on her plate, Doe says she enjoys each of these experiences. Lime Crime is proof enough that hard work pays. Learn more: https://www.pinterest.com/explore/doe-deere/